ALL IN ONE PLACE

Running a successful eye care practice means juggling a lot— patient consultations, staff training, order management and staying current on the latest lens technologies. Shamir is making that balancing act easier with two powerful new digital solutions: Shamir Personal™, a comprehensive B2B platform designed to streamline practice operations, and the Shamir Lens Simulator, an interactive patient engagement tool that brings lens technology to life right in the exam room.

One Platform, Everything You Need Shamir Personal™ is a centralized, 24/7 digital hub that puts all of Shamir’s most important resources in one easy-to-access place. Before Shamir Personal™, ECPs had to navigate multiple disconnected systems—marketing libraries, training platforms, product resources and account tools. That friction is now a thing of the past.

With Shamir Personal™, you gain centralized access to Shamir’s essential digital tools—all from a single login. Download ready‑to‑use social media content and digital marketing assets through the Marketing Center. Deepen your product knowledge with structured online learning modules. Explore digital catalogs, access Spark support, and tap into an expanding suite of resources designed to streamline practice operations and enhance patient engagement.

New features and tools are being added throughout 2026, making Shamir Personal™ an ever-expanding resource that grows right alongside your practice.

See the Difference— Instantly available exclusively through Shamir Personal™, the Shamir Lens Simulator is a game-changing patient consultation tool. Today’s patients want more than a verbal explanation of why one lens is better than another—they want to see it. The Lens Simulator delivers exactly that.

Using dynamic visuals and intuitive navigation, the Lens Simulator lets you demonstrate the real-world benefits of different lens designs, coatings and treatments in real time. A built-in slider tool makes it simple to show side-by-side comparisons, while 2D and 3D lens-thickness simulations help patients visualize how their prescription will look and feel. Photochromic treatments and other advanced lens features can also be showcased with just a few taps. 

Compatible with tablets, smartphones and PCs, the Lens Simulator is flexible enough to fit into any practice workflow—whether you’re at the dispensing desk or welcoming a new patient at the front of the office. When patients can see the value of premium lenses for themselves, the conversation shifts from cost to confidence.

Together, Shamir Personal™ and the Shamir Lens Simulator represent Shamir’s ongoing commitment to equipping ECPs with the tools they need to deliver exceptional care, grow their practice and make every patient interaction count.