Headlines

Sponsored Content Pitches Back-to-School Eye Exams

Published

8 years ago

September 1, 2015

Ad is informative and timely.

Cohen’s Fashion Optical on Long Island in New York goes the (increasingly popular) sponsored-content route with an informative and timely back-to-school pitch for parents to have their kids’ eyes checked. As published in the New York Daily News, the Q-and-A with the store’s owners stresses the importance of early detection of vision problems.

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