SPONSORED CONTENT WHERE EVERY EXAM TURNS INTO REVENUE With Clerra, available exclusively through IDOC Labs, independent practices are turning the optical handoff from a friction point into a growth driver. The exam went well. The patient trusts you. And then they reach the optical. Too many lens options. Inconsistent staff recommendations. Conversations that drag. And a patient who walks out saying they’ll “think about it” only to fill their prescription down the street. For independent eye care practices, capture rate loss rarely happens in the exam chair. It happens in the handoff—that critical moment when a patient transitions from clinical care to the dispensary. It’s where big-box retailers, armed with simplified product menus and streamlined sales processes, have quietly gained an edge over their independent counterparts. IDOC’s answer is Clerra, a comprehensive ophthalmic lens range available exclusively through IDOC Labs and designed specifically to give independent practices a competitive edge at the point of sale. 90% of typical dispensing needs covered in one streamlined range. Better-Best model for consistent, confident staff recommendations. 25%+ savings on lab bills on average. Single vision and progressive options in poly, Trivex, hi-index, super-thin and more. Exclusively available through IDOC Labs (Three Rivers Optical and GSRx) A Lens Range Built for the Way Optical Operates Clerra covers an estimated 90% of a practice’s everyday dispensing needs—single vision and progressive lenses across a full selection of premium materials, including polycarbonate, Trivex, hi-index and super-thin, with standard and premium AR, photochromic and polarized coatings. The range is organized around a clear Better-Best model, giving optical staff a consistent, confident framework for every patient conversation—one that leads to faster decisions and fewer lost sales at the point of purchase. That consistency matters more than many practices realize. With staff turnover a persistent challenge across the industry, a streamlined lens system reduces training burden, shortens dispense conversations and supports more uniform execution across the team regardless of experience level. Designed to Improve Profitability Practices using Clerra through IDOC Labs can save 25% or more on lab bills on average. Get real margin improvement that doesn’t require sacrificing quality or patient experience. Clerra is backed by IOT lens designs and supported through IDOC Labs’ network of Three Rivers Optical and GSRx, two established labs that together serve thousands of independent practice owners nationally. Independence, Supported IDOC was built on a simple premise: independent ODs shouldn’t have to face the pressures of this industry alone. With Clerra, that philosophy now extends directly to the optical—offering a proprietary lens portfolio that reduces dependence on branded lenses while delivering competitive pricing and high-quality outcomes. The result is a more confident optical team, a smoother patient experience and a stronger bottom line. Free IDOC Essential membership when using IDOC Labs CONTACT: [email protected] (203) 853-3333 IDOC.net
