15 The question, “Would you like fries with that?” makes McDonald’s tens of millions of dollars every year. The obesity epidemic aside, there’s much to learn about the art of upselling from the world’s biggest burger chain, which opened its first branch in Des Plaines, IL, on this day 70 years ago. The key lesson: Don’t suggest add-ons for the sake of profit or clearing old inventory. Customers will see through you. Instead, focus on pairing complementary products based on style or price point — ideally not adding more than 25% to the overall price. By highlighting the perceived value of the upsell, you increase the likelihood customers will appreciate it.
20 Sky Awareness Week. You don’t have to live in Montana! Step outside and gaze at the heavens. (They are mostly clear at this time of year.) Encourage your patients and customers to do the same. Their eyes would no doubt enjoy the break from their screens.
23 What was once Secretary’s Day is now known as Administrative Professionals Day. This year, team up with a local gift shop, florist or chocolatier to drop some $50 vouchers in any gift packages. You’ll make the boss look like an extravagant hero.
30 Today is International Guide Dog Day. Could your business sponsor a service animal in training?
