(PRESS RELEASE) Every pitch, catch, and close call in baseball depends on one thing: clear vision. Umpires make 100 to 200 calls per game, yet they are among the least recognized for the extraordinary visual demands required for this role. This season, one optical brand is changing that.
Emerging Vision, Inc. and its retail brand Sterling Optical have launched a complimentary comprehensive eye exam promotion for certified baseball umpires at participating locations throughout the 2026 season. The initiative spans levels of the game, from Little League to the professional fields, and reflects the company’s longstanding commitment to community vision care.
“Umpires, much like professional athletes, rely on fast, accurate vision to make the calls that define the game. We want to make sure they can see everything on the field. This promotion is our way of recognizing a group that has long gone unacknowledged for the physical and visual demands of their work.” — Glenn Spina, CEO of Emerging Vision
This promotion is supported by premium media partnerships with leading regional sports networks and professional baseball organizations, placing the Sterling Optical brand directly in front of millions of fans throughout the season. Broadcast placements and digital integrations across top-tier regional sports properties ensure the brand is embedded in the game where fans watch, cheer, and engage.
Certified umpires interested in scheduling a complimentary comprehensive eye exam may visit a participating Sterling Optical location. Due to varying state optometry regulations, the free eye exam offer may not be available in all areas. Exclusions apply.
