Strategies for Building Retail Brands

Retailers looking for ways to nab maximum exposure for their brand might want to consider these 13 suggestions from the Forbes Business Development Council:

  1. Focus on the Product Experience
  2. Learn How to Meet Your Customers’ Needs Effectively
  3. Introduce Omnichannel Retailing Across Business Platforms
  4. Leverage Partnerships with Influencers
  5. Increase Brand Exposure at Events
  6. Immerse the Buyer in an Engaging Brand Environment
  7. Ensure Data Security to Protect Your Business and Customers’ Information
  8. Engage In SMS Messaging to Communicate with Clients
  9. Personalize Your Outreach Methods
  10. Reduce Your Brand’s Carbon Footprint
  11. Demonstrate the Authenticity of Your Brand’s People
  12. Create “Magical” Environments Through AR and VR Retail Visits
  13. Embrace TikTok Shop

Chances are, you’re already doing some of the above. But for more information from the Forbes council about those you’re unfamiliar with, click here.


Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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