U.S. Optical Industry Hits $68.3 Billion
The optical industry achieved a total market value of $68.3 billion, growing 2.7% from 2023, according to The Vision Council’s latest Market inSights report. Built on sophisticated analytics and multiple data sources, the report offers multi-layered visibility into market outcomes, consumer behavior, and emerging trends. Other key findings include glasses lenses led the prescription category at $17.2 billion and plano sunglasses dominated the non-prescription category at $17.8 billion in sales. Members of The Vision Council can access the report at no cost; non-members can purchase the report for $3,500. thevisioncouncil.org
A Myopia Treatment That Lasts
David Berntsen, Golden-Golden Professor of Optometry and chair of Clinical Sciences at the University of Houston College of Optometry, has reported his team’s method to slow myopia works and lasts. The original Bifocal Lenses In Nearsighted Kids (BLINK) Study showed that children with myopia who wore high-add power multifocal contact lenses slowed its progression. Now, new results from the BLINK2 Study, which followed the same children, found the benefits continue even after the lenses are no longer used. Of the original 294 BLINK participants, 248 continued in BLINK2 at the end of which axial eye growth returned to age-expected rates. There was no evidence of faster than normal eye growth. Studies of other myopia treatments, such as atropine drops and orthokeratology lenses showed a rebound effect (faster than age-normal eye growth) after treatment was discontinued. invisionmag.com/032503
Navigating Consumer Marketing Fatigue
Optimove released their 2025 Insights Consumer Marketing Fatigue Report. Based on a November/December 2024 survey of 329 U.S. consumers, the report reveals the challenges marketers face in maintaining customer engagement while navigating the risks of excessive, irrelevant, or poorly timed messaging. The report reveals 70% of consumers unsubscribed from at least three brands in the past three months due to overwhelming message volume. With 54% valuing relevance and personalization, the report finds brands must embrace data-driven and omnichannel strategies to combat fatigue and boost engagement. The full report offers detailed results and analysis of what drives consumers and which channels are most effective. invisionmag.com/032504
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