Editor's Note Such is Life, It Slows Down for No One Luckily we provide a few hacks to make managing your business a little easier. We can all use all the help we can get. Published 5 years ago on March 13, 2019 By Deirdre Carroll Invision March 2019 Issue Share Tweet DOES ANYONE ELSE feel like they were woefully unprepared for this year? We’re three months in and I still don’t feel like I’ve caught up. The new year comes around the same time every year … We know it’s on its way … It never just jumps out of nowhere to surprise us and yet, everyone seems to be scrambling to get where they should be by this time of year. It makes me wonder if we’ve become so accustomed to instant gratification — Amazon Prime Now, news as it happens, binging an entire season of a show in one sitting, gel manicures — that planning for things in the not-so-distant future has taken a hit. If you’re looking for some shortcuts to get back up to speed and even ahead of the game, check out our VEE Buying Guide starting on page 40. We’ve cut through all the noise for the most exciting products you should be seeking out. Our usual product features, starting on page 19, are pretty spectacular too. All in all, there are nearly 100 products in this issue for you to digest. No need to frantically lap the show floor trying to ferret it all out. We’ve taken the work out of it for you. It’s a good thing too, because there is nothing like business travel to throw a wrench in your routine. I’ve done a lot of travel in the first couple months of the year and while I love all the time I’ve gotten to spend with many of you on the road, it has definitely been a blow to my self care. Dr. Danielle Richardson to the rescue with her most recent column (page 74), with tips to tend to your wellness while traveling to Expo, or anywhere really. As much as we all sometimes would like life to just slow down a little so we can catch our breath, that isn’t an option. Hopefully, this issue of INVISION (and every issue for that matter) provides you a few hacks to make managing your business a little easier. Lord knows, we can all use all the help we can get. Advertisement Best wishes for your business, Dee Carroll EDITOR-IN-CHIEF email@example.com Five Smart Tips From This Issue 1. Demonstrating lens options can be difficult; luckily there are a slew of new apps to help. (Better Vision, page 34) 2. You and your staff should be in pictures. We’ve got some tips on how to make that happen. (Monthly Project, page 20) 3. Loyal customers are worth their weight in gold and you could be cashing in. (Special Feature, page 56) 4. The inexpensive way to build product excitement right as customers walk in the door. (Tip Sheet, page 66) 5. Amazon Eyewear? Could happen… Prepare youself. (Columns, page 72) Advertisement Related Topics:Featured click to Comment(Comment) Up Next Some Things Are Just Meant to Be Don't Miss My Name is Dee Carroll … and I Am a Pinner Deirdre Carroll Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at firstname.lastname@example.org. SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. 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