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Summer is Here and More Events for June

Like Child Vision Awareness Month and National Sunglasses Day.

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1 Less time outdoors, more screen time — COVID-19 has been tough on children’s sight and there are already studies pointing to a substantial increase in myopia in students aged 6 to 8 in the last 18 months. That makes Child Vision Awareness Month a particularly important one this year. Reach out to local schools to see what you can do about spreading information on the impact of uncorrected vision on children.

20  The sun dawdles, business slows, the phone stops ringing, and staff head off on vacation. Stuff can finally get done. Greet the arrival of summer with a list of important tasks you’ve been putting off.

21 National Selfie Day is your deadline to get that iPad Selfie Station set up. Used right, it’s an invaluable marketing tool that brings fun and instant access to customers’ social media feeds.

27 National Sunglasses Day. Before they became a symbol of cool, sunglasses were a medical protective device. But it seems people need constant reminding that they can get sunglasses in their Rx. Make this the year your market — or at least your customer base — knows that when they think of suns, they think of you.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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