Connect with us

Press Releases

Sunglass Maker Liberty Sport Joins the American Motorcyclist Association





(Press Release)
Liberty Sport announced that it has been approved as a Business Member to the American Motorcyclist Association (AMA).

Founded in 1924 with more than 235,000 members across the USA, the AMA is the only national organization dedicated to serving all of America’s motorcyclists, operating with a mission of promoting the motorcycle lifestyle and protecting the future of motorcycling. This is a complement to the sponsorships in the motorcycle community that Liberty Sport already has with both the Veterans Charity Ride to Sturgis and VRIDETV Canada.

“Performance eyewear that not only enhances the rider’s vision and but offers vision protection and a comfortable fit under a helmet is critical to motorcyclists’ safety and enjoyment. With a diverse range of Rx-able eyewear available, Liberty Sport has a unique collection of product that is engineered to meet the demanding vision needs of
motorcyclists,” says Angela Gerber, marketing manager at Liberty Sport. “We are looking forward to partnering with the AMA to help support their mission of promoting the motorcycle lifestyle with our extensive motorcycle eyewear collection.”

Each of the products in the Motorcycle Collection from Liberty Sport offer a technology solution to various conditions encountered while riding, from changing light conditions to wind and debris protection, and includes an ANSI Z87.1 impact rated protection option, all able to accommodate a prescription. Products in this collection are from the
Switch line, Rider Collection and Driver Collection.

The Switch Collection comes as a two lens kit featuring one polarized and one low light rose amber with clear and other lens tints available to manage changing light conditions. The ANSI Z87.1 rated protection offered by the Rider Collection features “Powered by Switch” technology. This technology offers removable magnetic side shields to protect eyes from wind and debris and feature the Ultimate Driver Sunset lens with full UVA and UVB protection. The Driver Collection aims to provide a full eye cup solution for ultimate wind protection while riding.


To view the full collection, visit



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular