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Superflex Kids Introduces Back to School Collection

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(Press Release)
Superflex Kids has introduced its 2016 Back to School collection. Drawing inspiration from the “mommy and me” or “daddy and me” trend, the grown-up styling emulates mom and dad’s fashion choices but with vibrant, trendy colors that make it a uniquely kids’ collection.

All Superflex Kids models come with spring hinges for increased flexibility and durability.

For the boys, the six new styles (five stainless steel and one acetate) all have a sporty, casual look.

Model SFK-154 is a round, stainless steel style that embraces the retro trend but with an updated sporty twist. Contrasting front and temple colors are tied together by a laser cut temple pattern that resembles the treads on a sneaker, while temple rivets maintain the retro appeal. SFK-154 comes in sporty hues of brown orange, black red and navy silver. Other boys’ models include SFK-156, SFK-159, SFK-160, SFK-163 and SFK-164.

For the girls, the new collection features four styles that focus on feminine colors and patterns.

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Style SFK-158 is a feminine acetate frame with a rosette press pattern on the front and temples. The translucent gradient acetate and soft coloring of the frame evoke an ethereal design that complements the subtle cat-eye shape. It’s available in purple grey, indigo blue and fuchsia pink. Other girls’ models include SFK-161, SFK-162 and SFK-165.

For more information about Superflex Kids, visit westgroupe.com.

Superflex Kids Introduces Back to School Collection Superflex SFK-154 boys’ frame

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SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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