Customers seem to be gravitating toward more budget-friendly ophthalmic styles.
Sunwear sales are finally starting to pick up and it’s full steam ahead on color!
Updates to VSP Premier Edge and PECAA Max to take effect Jan. 1, 2026.
The two organizations are joining forces to promote UV-protective eyewear and long-term eye health.
This year’s theme blends science and style, highlighting the need for daily UV eye protection for all ages.
Marchon and Altair have begun introducing over 100 new styles at lower price points that will become available this year.
Some independent brands had a strong showing with renewed interest from patients and customers after the holiday lull.
This agreement grants exclusive worldwide rights for the design, production, and distribution of bebe optical and sunglass collections.
Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
A harmony of textures, patterns, and raw materials transform each pair into a statement of wild elegance.
Color seems to be making a big impact!
Consumer spending is tightening and it was a very tight race for the top sun spot.
Designer brands and statement makers seem to be having a moment!
Hot Sellers were all over the board. As one reader put it “I think last month was less notable for our usual highest performers than for...
Some very familiar names lead the charge during the height of summer.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
Colorful eyewear seems to be having a moment.
The usual suspects remain strong but indies are stongly represented.
Reports say that new styles in-store equal excited opticians and yeild more sales.
Color and style ruled the day in the end of summer’s top sellers.
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