Eyewear, sunwear and lenses that each appeal in their own ways to patients shopping your optical.
Customers seem to be gravitating toward more budget-friendly ophthalmic styles.
Two distinct trends emerge: Customers gravitating toward more affordable frames or luxury. There seemed to be very little in between.
Just a little bit, or a whole lot, each style strikes exactly the right chord.
Safety specs no one would be embarrassed to wear and kids' frames up to the indestructible task among them.
There are some pockets of stellar eyeglass performance but summer sunwear sales seem to be surprisingly slow.
A diverse mix of independent brands did well.
Sun sales took a hit but color is on the rise!
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