The calm before the storm, suns sales slowed as did sales overall, while some brands remain as strong as ever.
Reports say that new styles in-store equal excited opticians and yeild more sales.
A Vision Expo is a veritable smorgasbord of new products, but few things elicit the excitement of viewing the latest eyeglass and sunglass collections.
Overall things slowed down with a more scattered representation of brands.
Let’s just say there was a lot of spirit of “Aloha.”
Plus some sexy partnerships and collaborations.
The brand will be unveiling its fifth storefront on June 15th.
Ray-Ban led the way.
But the real story is these new products details.
It’s a pretty wide spread of brands with no runaway winner.
The old standbys seem to have been the safe bet.
Sunglass sales were hot and customers seemed more willing to spend.
Tricia Valbuena has been promoted as VP of sales & marketing and Joe D’Orazio as national sales manager.
Sunglass sales are heating up despite a spat of shutdowns.
It was a wide spread of brands with sunglasses — and sun Rxs — starting to pick up.
Sunwear for snow conditions saw an uptick.
Independent brands still making a strong showing!
Unseasonably warm weather helped boost sun sales.
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
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