The pie is getting sliced ever more finely.
Results of the 2019 Big Survey are in. Here's a sample.
They went overboard with their rivalries.
47. Which gets the largest portion of your marketing budget? Print 13% Community events (including sponsorships) 12% Direct mail 10% Other social media marketing 8% Paid...
35. What is the top staffing challenge you face? Recruiting 33% Keeping staff motivated 25% Boosting productivity 18% Retaining top talent 14% No major staffing challenges...
19-22. Top 10 best-performing brands: NOTE: Lens and contact lens brands were a little less clear cut because, due to self-reporting and a lack of consistency...
28. Looking at the last two years, would you rate either of them as the “best” or “worst” ever in terms of your business’s financial performance?...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
Advertisement
