Try creating a "limited edition" tied to a local event.
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Do signage creatively to make customers like you more.
Do it the way they do it in Vegas.
Create an “insider” feeling among your core fans.
Find out what’s happening on the local fashion scene.
Try this test to see if you're standing out.
Alternate effort and reward for best results.
A few random-ish thoughts that could possibly be of use in running your business (or living your life): Just about everything you learned in school about...
Beer and wine also work. Today we bring you a simple exercise to improve your marketing from the book Do It! Marketing by David Newman. This one is...
“Unless you’ve served in World War II, I don’t think you’d be comfortable wearing them.” When to use it: When patients ask whether they should get...
Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales. The secret is about...
First impressions are extremely important. In fact they are so important that business guru Tom Peters recommends creating a new C-Level job for it – so...
When things slow down after the back-to-school season, consider a temporary staff exchange with a noncompeting practice. (You could also “lend” an employee to a store...
It can be tough getting rid of aged inventory. Sometimes there’s professional pride at stake, sometimes there’s an emotional connection — you like a frame style...
You may have heard of Parkinson’s Law — “Work expands so as to fill the time available for its completion.” The law was first noted by one Cyril...
“And Nordstrom refunded the cost of a set of tires …” Yawn. OK, so you know the story (for those unfamiliar with this one: invmag.us/051702). What’s...
A study in the Journal Of Marketing found that when customers do something environmentally conscious, like use a reusable bag, they are much more likely to...
Gentle Monster’s “Overgrown Park” display from 2015. COURTESY: GENTLE MONSTER One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand...
Who has the most extensive, most elite collection of eyewear in your town? Wouldn’t that be a great thing for you to know? (And wouldn’t that...
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