It has the potential to bring in a lot of new customers.
It's time to recognize the power of checklists.
See how you can entice clients with a digital coupon.
Can you celebrate the 40th anniversary of the release of "Animal House"?
Send the moms amongst your patients flowers or a small gift.
What was the most joy you had in the office this week? It shouldn't take more than a second or two to remember.
Raise awareness about the importance of using protective eyewear while playing hoops.
Reward patients who book appointments as a couple.
Yes, it's time for another trip around the sun.
1 Losing all your heroes? Then why not become one yourself — to staff — during INSPIRATIONAL ROLE MODEL MONTH. Be generous with the business and...
1 Nordstrom’s offers in-store mammograms, Borsheim’s serves pink tea, and the NFL gives us the sight of 300-pound linemen in pink bootlaces. BREAST CANCER AWARENESS MONTH...
1 GIRLFRIEND’S DAY is the perfect date for a “bring a friend” event. Lay out some fresh baked cookies and gourmet coffee and show off your...
24 Stop us if you’ve heard this one: “How do you entertain a bored pharaoh? You sail a boatload of young women dressed only in fishing...
21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. On Selfie Day, draw up a strategy to get your...
1 There’s a saying that people who are too busy to meditate, are those most in need of its benefits. The ability to quiet the mind...
16 A few years ago, the Dallas Junior Chamber of Commerce held an extremely cool EASTER EGG HUNT for visually impaired children that garnered widespread media...
1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes....
1 Brace yourself for an education. The word February, according to our reading, comes from Februare, which means “to purify” in the dialect of the ancient...
8 On a day when many Americans will be thinking about the country’s future as outlined by this year’s candidates, a visit to their local eyecare...
1 Understanding the power of a positive attitude is simple enough: When we believe there is a chance we will succeed, we persist at something. When...
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