Athletic Intelligence Is Here: National ad campaign stars Marshawn Lynch, Spike Lee, iShowSpeed, and many more.
This collaboration highlights Clinique’s eye-safe, high-performance makeup expertise and ACUVUE’s leadership in contact lens comfort.
This year’s Prevent Blindness “It Started With an Eye Exam” campaign shares patient testimonials on how eye exams saved sight and improved quality of life.
New survey reveals Americans overlook eye health—despite its impact on confidence, independence and early disease detection.
Inspired by the cultural symbol of oversized sunglasses—often used to hide signs of abuse—the campaign builds on this powerful visual.
Alcon’s campaign equips ECPs with tools and insights to boost patient benefits and promote FSA-eligible WaterInnovations lenses.
Coburn has pledged more funding for the World Sight Day Challenge, supporting global vision care and training.
The direct-to-consumer initiative targeted myopia, a condition expected to affect nearly half of North America's population by 2030.
Free toolkit available to help eyecare professionals and community partners spread awareness.
World Sight Day is led by IAPB, championed by more than 250 member organisations, and supported by Love Your Eyes Global Partners.
These initiatives provide timely support to caregivers and ECPs—online, in-office, and in the community—during a key stage in a child’s vision journey.
The Canadian Association of Optometrists launches “GetEyeWise” to raise eye health awareness and encourage Canadians to protect their vision.
This year’s initiative reinforces the importance of wearing UV-protective eyewear for long-term eye health.
The iconic brand teams up with global superstar to redefine style and vision for Ray-Ban studios.
In January, Bausch + Lomb and GRF will share resources and stories to raise glaucoma awareness and promote eye health.
“Eying the Future” will target over 10,000 teachers at high school, junior high/middle schools in 13 top markets around the country with high Hispanic concentration.
The Vision Council Foundation's 2025 campaign aims to improve vision care access, support future leaders, and promote collaboration.
The new space will provide a dedicated lab to train physicians and ophthalmic technicians on surgical procedures and handling human tissue; build a dedicated area for...
This year, AOA's Eye Deserve More campaign encourages consumers to prioritize their eye health as much as their technology.
This year’s campaign focuses on equipping parents with the information they need to correct their child’s myopia and help slow its progression.
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