We're talking fall, Halloween, the holidays and beyond.
Now is not the time to pull your punches or not deliver on your promises.
Forget bonuses, give pizza and stop saying 'No.'
Also, some tips on productivity that will help shake up your routine.
Including billing, Flex Spending, recalls and sales incentives for all.
Plus the two most powerful words to add to your sales pitch and the power of 'Polish.'
Plus call a meeting of your fun committee and a simple and inexpensive way to protect your business.
End 2018 right, and start 2019 strong with this month's to-do list.
Encourage multiple pair sales with a box to store eyewear.
Don't ignore those one-star reviews. Instead, discuss them as a team.
Don't let problem patients drag your business down.
A lesson from the hotel industry. Back in my newspaper reporting days, I had the opportunity to spend a good bit of time at a Ritz-Carlton...
Try a Giving Tree.
ALTER EGOJody Shuler BASE OF OPERATIONSEyeCrave Optics, Watertown, NY In 2015, this crusader for consummate eyecare surveyed his domain, and realized all was not well in...
If you’re like most people, you sometimes struggle to find the right words. Perhaps you always think of the perfect response to a particular situation — a...
We want to hear your opinion. In our latest Real Deal scenario, long-term staff member Bonnie has a personal issue with a new patient — her ex-sister-in-law,...
Offering a steep discount does not sell multiple pairs of eyewear. Salespeople do.
Being a retailer means being a people-person. You have to be a people-person yourself and you have to hire staff members who are people-people. Simply offering...
Every patient is looking for something different. I can’t guess what they’ll want just by reading what’s popular online or in the most recent magazine. I...
A patient swears the frames dispensed aren’t the ones he brought in. How can the practice help him?
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.