customer service Archives

Business & Practice Management2 days ago

This Rhode Island Boutique Built a Stunning Community Hub Without Insurance or Discounts

Opt Eyewear Boutique in Providence has grown organically for 14 years by keeping things minimalist, transparent, and personal.

Columns2 weeks ago

The Power of Boring Basics

Great practices are built by leaders who lean into the fundamentals — day after day even when no one is watching — until excellence becomes a...

Columns2 weeks ago

Building a Meaningful Practice Culture

Because the most important tool for a practice’s longevity isn’t a piece of equipment — it’s the culture.

People3 weeks ago

A Master Optician With an Impressive Frame and Optical-Themed Neckwear Collections

Who finds solace in time spent with his autistic adult children and driving his old jeep — top and doors off — music playing.

Business & Practice Management4 weeks ago

This Richmond Practice Turned a 1921 House Into a Home for Independent Eyewear

From tree-trunk frame displays to a preserved kegerator, Carytown Optical proves that warmth, education and independence never go out of style.

Columns1 month ago

Why Consistency, Not Innovation, Is the Real Opportunity in Optometry

Strong practices aren’t built by extraordinary people doing extraordinary things. They’re built by ordinary teams doing ordinary things the same way, every day.

Cover Stories1 month ago

32 Small, Smart Changes That Can Have a Big Impact on Your Business

These ECP-tested, easy-to-implement ideas have helped businesses improve sales, efficiency, and patient satisfaction.

Columns2 months ago

Create a Personalized Patient Journey

Because it should be more than just service delivery — you can make it a competitive advantage that drives sustainable growth.

Business & Practice Management2 months ago

This North Dakota Practice Blends Big-City Style With Local Warmth

From in-floor heat to handcrafted art and a team that thrives on change, McCulley Optix Gallery shows how thoughtful design and genuine hospitality can elevate everyday...

Columns3 months ago

Design A Practice Patients Talk About

They’re looking for an experience worth remembering, here are some idea’s to keep them coming back and referring others.

Columns3 months ago

What Patients Do Is What They Mean

It isn’t what patients say, but their behavior, you need to pay attention to and if they’re not rebooking or leaving without buying listen to what...

Business & Practice Management3 months ago

Be Ready for Tax Refund Season and More Tips for the End of Winter

Including a better way to do “to-do” lists and and a reminder that doing “nothing” is always an option.

Cover Stories3 months ago

Fix It or Pass It On? How Optical Practices Are Redefining Frame Repairs

From goodwill fixes to outsourced specialists, opticians and optical owners share how they set boundaries, manage risk, and decide what repair work is really worth.