Keeping your services in front of potential patients and providing personalized follow-ups can increase your chances of converting interest into appointments.
Highlighting trending formats to create engaging content.
Using targeted and effective approaches, you can provide your patients with information and services right at their fingertips.
Prioritize based on what will provide the most significant return on investment in terms of improving patient care, operational efficiency, and practice growth.
Google Ads stands out for its efficiency, targeting capabilities, and measurable results. Implementing them could serve as the linchpin in a marketing strategy, capable of steering...
Ensure that your eyecare business stays top of mind during the busy back-to-school season.
What it is, how it works and why you should install it immediately.
Don’t be too quick to discount newer social sites. Imagine if we had written off Facebook as a fad?
Like applying an immediacy filter to scheduling and rewarding staff name-checked in positive online reviews.
Here are 5 tips to help you make the most of it.
Because branding your practice has now become an essential component of a successful social media marketing strategy.
Staying on top of what works and what doesn’t so you can drive bigger sales in the new year.
It’s not a novel idea anymore. It’s just commerce.
Reaching consumers has never been easier, but it’s also never been harder to get their attention.
Marketing opportunities abound this season.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
Including ideas to celebrate Mother’s Day.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
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Tons of business ideas for eyecare professionals!
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