Facebook is a powerful marketing machine. Just don't get overwhelmed.
IF YOU USE your business Facebook page to engage with your patients and community, you’ve definitely been tempted. That friendly little pop-up at the bottom of...
BETWEEN LECTURING, OUR own clients, and the great emails we get from INVISION readers, we’ve fielded a lot of questions about social media. It can be frustrating...
Most of us entered the eyecare profession not thinking of healthcare as a part of the customer service industry, but something separate and more nuanced. In...
There’s no denying the power of the local small business movement and its positive impact on growing the independent eyecare market. A 2016 review by the...
SAVE THE DATE! This year’s biggest eyecare hashtag holiday falls on June 27. Planning ahead for how you’ll utilize this social media firestorm to drive patients...
Social media is a predominantly visual platform; even Twitter stats show posts with pictures get 35 percent more retweets. Capturing a patient’s attention online depends on...
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