They got it right and built names for themselves as eyewear destinations.
They take more time to do less—and then complain about their workload!!
These seven gardens, patios and courtyards bring a whole other level to exceptional service…
Here are the latest tools to help tackle the increasing number of visual impairment sufferers.
Insights from literature, psychology, neuroscience, recent research, and fellow ECPs that provide practical strategies — and a few tactics — to help you ‘get to yes.’
Left is right and right is left and it’s all just wrong.
Could yours be a selling point, too?
A true, across-the-board embodiment of independent optical retail, Über Optics in Petaluma, CA easily captured the hearts of our judges to win first place.
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
They run the gamut from practical household items, like Q-Tips, to creative marketing services.
Like how to beat staff burnout and treating yourself to a little something new.
California’s upcoming recycling law.
She has pivoted her growing business to focus on ocular aesthetics and curated eyewear but when she needs to blow off steam she heads right for...
Build word of mouth, network with other businesses, revitalize your staff and bag a few extra sales.
The suit alleged that Essilor Laboratories of America Inc. handed out unlawful kickbacks to eyecare professionals.
And when her stress levels get too high, her punk and metal playlist gets her head right again.
But even dreams can sometimes cause the blues, when that happens a little alone time in her car is the easiest remedy.
One woman's quest to help break down the barriers individuals with disabilities face when striving for gainful employment.
See what it takes to become an Insta-worthy ECP.
Alexander Daas Eyewear and Opticians Del Mar, CA Owner Alex Feldman, a second-generation optician, spent his childhood learning optics. He became a licensed optician early on...
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