These five practices added an extra dimension to the optical experience and became genuine destinations.
A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
And no, it isn't for service dogs.
The crimes happened in San Diego County, CA.
Wink Family Eye Care of SLP, Louis Park, MN Wink Family Eye Care of SLP opened its doors on Jan. 15, 2018 with Dr. Roman Gerber...
And boy did they get to bragging….
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
So much for the cons: When it comes to the pros, we decided to ask around.
Take a trunk show and turn it into a message of thanks to your customers.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
He's got unwinding down to a science.
These 9 stores are still winners!
The results were intriguing to say the least.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Don’t let that mountain of discarded frame boxes go to waste.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Experience free, fast-paced pop-up talks. Check out INVISION² with the winner of America’s Finest Optical Retailer 2017: Invision Optometry. The event will feature Deirdre Carroll, editor-in-chief...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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