Anyone can suffer from dry eye and now there are more options on the market than ever before.
Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.
As Jerry and Janet Mills near retirement, their grandson is helping University Optical share its 45-year story — and connect with a new generation of customers.
How does your business handle customers whose behavior crosses the line? Our readers weighed in.
Are the owners too old school or has a line been crossed? Our readers weighed in.
VSP Ventures offers practice owners a purpose-driven, patient-centric approach to practice management.
From writing job ads and policies to generating images and planning social media, AI tools are becoming trusted assistants in everyday eyecare practice tasks.
The letter says VSP uses its market power in California to pressure doctors, echoing a 2023 lawsuit.
Five-day disaster relief vision clinic hosted by Onesight Essilorluxottica Foundation, Eyemed, iconic la brand oliver peoples, and target optical.
From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.
“There is nothing like seeing your work on the big screen,” says Image Optics owner Wendy Cohen.
Including a little outside spring prep and contemplating your ‘hot summer offer.’
VSP Ventures offers practice owners a purpose-driven, patient-centric operational approach to practice management.
The financial rewards of treating low vision patients are ‘frankly wonderful’, he says. (And he gets hugs from patients on a daily basis.)
Gai Gherardi, 78, passed away on Sunday, March 16, after a brief battle with cholangiocarcinoma.
It’s been six months since the rule went into effect but the docs’ old habits are dying hard.
They transformed blank walls into creative showcases that inspire, inform, and delight customers and patients.
He needs help with exams and cost is not a problem—but his staff and patients are tech-shy. What would you advise that he do?
Strength training, trail running, cold plunges, non-fiction books, an animal menagerie, a significant other and interests in four separate businesses keep him pretty busy.
We’re talking selfie walls, cute bags and healthy snacks to combat holiday stress.
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