A true, across-the-board embodiment of independent optical retail, Über Optics in Petaluma, CA easily captured the hearts of our judges to win first place.
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
They run the gamut from practical household items, like Q-Tips, to creative marketing services.
Like how to beat staff burnout and treating yourself to a little something new.
California’s upcoming recycling law.
She has pivoted her growing business to focus on ocular aesthetics and curated eyewear but when she needs to blow off steam she heads right for...
Build word of mouth, network with other businesses, revitalize your staff and bag a few extra sales.
The suit alleged that Essilor Laboratories of America Inc. handed out unlawful kickbacks to eyecare professionals.
And when her stress levels get too high, her punk and metal playlist gets her head right again.
But even dreams can sometimes cause the blues, when that happens a little alone time in her car is the easiest remedy.
One woman's quest to help break down the barriers individuals with disabilities face when striving for gainful employment.
See what it takes to become an Insta-worthy ECP.
Alexander Daas Eyewear and Opticians Del Mar, CA Owner Alex Feldman, a second-generation optician, spent his childhood learning optics. He became a licensed optician early on...
With the help of her eyecare team and theater professor, her eye trauma became her new lease on life.
Program will help practices serve people in need in their communities.
The owner said his two stores have been hit by robbers more than once recently.
Pounding out that frustration via her bike, a good meal and a face mask has her ready to tackle the next day in no time.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
These versatile retail tools can boost business, community engagement and social media traffic—and start conversations.
Gogosha Optique’s discerning clientele get a guided tour of expertly curated, and often exclusive, handcrafted frames.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.