Some were triumphs, others ended in tears …
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Hint: Their Facebook marketing is right on target.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Have you tried these ideas for boosting sales?
Even in a digital era, they find them to be an essential business tool.
So much for the cons: When it comes to the pros, we decided to ask around.
He's got it in his blood.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
The results were intriguing to say the least.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Only 10% of their frames cost more. The Grand Rapids Press recently reported on a Michigan optical retailer that’s building its business on $99 frames. Honest...
Optometry Duo SeesTheir Way to Success Husband and wife thrive at long-planned shop of their dreams STORY BY VICTOR PAUL ALVAREZ One of America’s finest, most...
Start by selling more 33% more second pairs and locking in more annual contact lens orders.
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