Preparing for taxes and tax rebate season!
When your electronic health records seamlessly marries your customer relationship management software good things happen.
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
Yep… it’s that ‘use it or lose it’ time of year again!
It’s been a busy but rewarding 18 months!
Read tips from six ECPs and download our year-end ‘Holiday Ready’ checklist!
Alexander Daas Eyewear and Opticians Del Mar, CA Owner Alex Feldman, a second-generation optician, spent his childhood learning optics. He became a licensed optician early on...
These versatile retail tools can boost business, community engagement and social media traffic—and start conversations.
Some were triumphs, others ended in tears …
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Hint: Their Facebook marketing is right on target.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Have you tried these ideas for boosting sales?
Even in a digital era, they find them to be an essential business tool.
So much for the cons: When it comes to the pros, we decided to ask around.
He's got it in his blood.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
The results were intriguing to say the least.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Only 10% of their frames cost more. The Grand Rapids Press recently reported on a Michigan optical retailer that’s building its business on $99 frames. Honest...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.