We dug deep to come up with a decade’s worth of eyecare wisdom…
Insights from literature, psychology, neuroscience, recent research, and fellow ECPs that provide practical strategies — and a few tactics — to help you ‘get to yes.’
Minnesota match brings together Minnasota-born NHL player (and his sister) with Minnesota-born eyewear brand.
Peak Artisan Labs adds 10 private Eye Care Providers to its ownership group, solidifying its position in the industry. Independent practices benefit as lab owners.
Yep… it’s that ‘use it or lose it’ time of year again!
The tale of the largest specialty contact lens ever made.
Virtual tours let customers and patients see what they’re missing.
The Land of 10,000 Lakes will double as the land of 10,000 Frames for one Saturday in mid April.
Build word of mouth, network with other businesses, revitalize your staff and bag a few extra sales.
Read tips from six ECPs and download our year-end ‘Holiday Ready’ checklist!
These versatile retail tools can boost business, community engagement and social media traffic—and start conversations.
Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
This Minneapolis-St. Paul area optical is making its mark in the Twin Cities with three stylishly branded stores and a thriving private label.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Need some inspiration for one of your own? Read the mottos other ECPs live by.
These businesses will be featured over the next year in INVISION.
You won't have to spend much. A little creativity is all it takes.
It's the state of the art in serving up eyeglasses.
And turned 1,600 square feet into a ‘Rhapsody in Green.’
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.