All posts tagged "eyecare businesses in New York"

Benchmarks6 days ago

How 6 Eyecare Businesses Get the Word Out to the Right People — On a Budget

Hint: Their Facebook marketing is right on target.
Cover Stories1 month ago

Is Corporate Optometry the Future of Optometry?

A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
Best of the Best2 months ago

Want an Online Following that Translates into Foot Traffic?

This New York practice built one with the help ‘local influencers’.
Do You Or Don't You2 months ago

There is Nothing Like a Mantra to be Your Life’s Guiding Light

Need some inspiration for one of your own? Read the mottos other ECPs live by.
Best of the Best3 months ago

Hiring a Biz Consultant Turned Out To Be a Smart Move for This NY Practice

They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
INVISION Podcast4 months ago

Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop

Dee chats with the 2020 America’s Finest Optical Retailers winner — Tamra Asmuth of Rochester, NY’s One Hip Chic.
True Tales4 months ago

Because We All Know the Lenses Just Sit There Doing Nothing

2 warranty "True Tales" we can all relate to.
America's Finest4 months ago

At Rochester’s ‘House of Hip’ There is Nothing Ordinary

Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
Sanity Files9 months ago

How a Bookkeeping Boutique Owner Finds Her Calm

A little hot meditation is sometimes all that this optician needs.
Sanity Files1 year ago

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

To unwind she communes with nature and looks for those elusive four leaf clovers.
Benchmarks1 year ago

How 6 ECPs Designed, and Use, Their Business Cards

Even in a digital era, they find them to be an essential business tool.
America's Finest2 years ago

This NYC Eyewear Boutique is Simultaneously Fashion-Forward and Enamored with the Past

Bond 07 by Selima is a magnet for eyewear fanatics.
Benchmarks2 years ago

Ways ECPs Are Benefiting from Short Intro Videos for Their Practices

Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Sanity Files2 years ago

Very Little Gets Jenni Leuzzi’s Goat … Not Even Her Goats

This New York OD can be a bit of a control freak.
America's Finest2 years ago

Meet Our America’s Finest 2018 Honorable Mentions!

These 9 stores are still winners!
Headlines3 years ago

Former Optical Employee Headed to Jail for Stealing $225K of Contact Lenses

She must also pay restitution. A woman in New York state who pleaded guilty to charges of stealing $225,000 in contact lenses from her employer at...
America's Finest3 years ago

A Fiercely Independent Optical in East Syracuse, NY, Takes No Insurance and Gives No Quarter

Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
America's Finest3 years ago

When It Comes to Community Outreach, This Bronx Optical Has Re-Set the Bar

This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
Benchmarks3 years ago

6 ECPs Who See the Power of Cooperating With Local Businesses

Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Smooth Sellers3 years ago

New York Eyecare Pro Wages War on Uninspired Service

ALTER EGOJody Shuler BASE OF OPERATIONSEyeCrave Optics, Watertown, NY In 2015, this crusader for consummate eyecare surveyed his domain, and realized all was not well in...

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