Hint: Their Facebook marketing is right on target.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
This New York practice built one with the help ‘local influencers’.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
Dee chats with the 2020 America’s Finest Optical Retailers winner — Tamra Asmuth of Rochester, NY’s One Hip Chic.
2 warranty "True Tales" we can all relate to.
Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
A little hot meditation is sometimes all that this optician needs.
To unwind she communes with nature and looks for those elusive four leaf clovers.
Even in a digital era, they find them to be an essential business tool.
Bond 07 by Selima is a magnet for eyewear fanatics.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
This New York OD can be a bit of a control freak.
These 9 stores are still winners!
She must also pay restitution. A woman in New York state who pleaded guilty to charges of stealing $225,000 in contact lenses from her employer at...
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
ALTER EGOJody Shuler BASE OF OPERATIONSEyeCrave Optics, Watertown, NY In 2015, this crusader for consummate eyecare surveyed his domain, and realized all was not well in...
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