From its heart-frame logo to its elegant color scheme and community sponsorships, Eye Love Optical Boutique shows how branding builds connection.
She’s tenured with an established territory, but the decline feel outside her control. Our readers weighed in.
A few teleoptometry platforms and services to consider if you’re thinking about expanding care.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what they took away from the experience.
From writing job ads and policies to generating images and planning social media, AI tools are becoming trusted assistants in everyday eyecare practice tasks.
With just the right blend of elegance and boldness, it’s memorable but never overpowering.
Including re-engaging your staff by kicking off the winter blues and introducing a fun summer sales incentive!
Black Optical’s Fort Worth showroom seamlessly blends homely touches with hospitality-inspired service, creating an immersive approach that engages all five senses.
As Director, Ms. Traczik will oversee the day-to-day operations and strategic direction of the Manhattan site.
Founder Sharon Decker “didn’t see any reason why these trendy, upscale styles couldn’t find a home in Westchester.”
They transformed blank walls into creative showcases that inspire, inform, and delight customers and patients.
Including accessing sales rep sell through numbers and managed care reimbursement rates.
They start conversations, complement the surrounding spaces and help bring out each business’s personality.
With the school year in full swing, free vision clinic helps ensure students have access to the glasses they need to succeed in the classroom.
Our readers had thoughts on The Case of the Dated Décor.
They ditched the bland finger foods and awkward conversation and came up with some really cool ideas.
But despite the high profile partnerships and glamorous media coverage she unwinds just like many of the rest of us … exercise, mediation and quality time...
Here’s a sneak preview of the 9 businesses that will be featured in INVISION over the next year.
How would your office handle a situation like this?
‘Just look it up in their file,’ she says…
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
Advertisement
