And like musicians, they give away merch to create brand loyalty.
It includes a hammock, towering pine trees and getting back to nature.
It is America’s most spent-on holiday after the winter season after all!
Out of the mouths of babes...
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Hint: Their Facebook marketing is right on target.
A hybrid model has emerged thanks to private equity investment that is attracting a whole new group of optometrists.
This New York practice built one with the help ‘local influencers’.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
Dee chats with the 2020 America’s Finest Optical Retailers winner — Tamra Asmuth of Rochester, NY’s One Hip Chic.
2 warranty "True Tales" we can all relate to.
Eyewear, shoes and handbags are on offer in the chic comfort of a true artist's home.
A little hot meditation is sometimes all that this optician needs.
To unwind she communes with nature and looks for those elusive four leaf clovers.
Even in a digital era, they find them to be an essential business tool.
Bond 07 by Selima is a magnet for eyewear fanatics.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
This New York OD can be a bit of a control freak.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
