Insights from literature, psychology, neuroscience, recent research, and fellow ECPs that provide practical strategies — and a few tactics — to help you ‘get to yes.’
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
Washington D.C.-area optical retailer collaborated with creative agency Design Army in developing the sci-fi inspired marketing materials.
Virtual tours let customers and patients see what they’re missing.
Just treating dry eye doesn’t make you a specialist, so this Virginia practice decided to go above and beyond.
With full sensory immersion they take customer experience to the next level.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
With help from her passionate and dedicated work family.
The group has 29 optometrists.
Even in a digital era, they find them to be an essential business tool.
Independent ECP keeps it PC (pro-community!) near D.C.
Virginia store finds success with high-end style and super service.
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