They found that giving ECPs first-hand experience of dry eye and cosmetic procedures creates the best kind of word-of-mouth there is.
Here’s a sneak preview of the 9 businesses that will be featured in INVISION over the next year.
And its owner, staff and patients are glad they did.
There's a growing demand for eyecare, and we need to leverage technology like AI so we can be more efficient in our daily tasks, direct better...
She’s a valued optician, but she’s hurting patient flow and creating more work for others.
They take more time to do less—and then complain about their workload!!
We dug deep to come up with a decade’s worth of eyecare wisdom…
Find your confidence, trust your knowledge, convey your authority and develop a great rapport with customers, patients and staff.
But when this OD has a ‘no good, very bad day’ she has her dentist husband to commiserate with.
These six eyecare businesses will give you some great places to start.
Debate over a proposed expansion of an optometrists’ range of services took place during a public hearing earlier this week.
And when she needs a break from the hustle she’s got a healthy rowing machine addiction, comfy pants and date with some Angry Birds to blow...
These 7 practices know how to keep their branding firmly in their customers’ hands.
The do-dos and don't of patient frame repairs.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Feast your eyes on this sweet branding.
Their optical is a permanent conversation piece.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Turns out a high plus Rx and an optician with 'mad adjustment skills' were the only culprits.
She loves starting new practices and designed Eyes on You from the ground up.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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