Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Need some inspiration for one of your own? Read the mottos other ECPs live by.
They’ve been named the official eyecare providers to pro sports teams.
These businesses will be featured over the next year in INVISION.
You won't have to spend much. A little creativity is all it takes.
These eyecare businesses are creating more memorable (and comfortable) experiences for clients.
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
These five practices added an extra dimension to the optical experience and became genuine destinations.
Being served here ‘is like meeting a friend in a coffee shop.’
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
These 9 stores are still winners!
The results were intriguing to say the least.
Suburban milwaukee shop creates niche in catering to toddlers, tweens and teens.
Want to get more from the biggest local social events? Bring back the pre-party.
Start by selling more 33% more second pairs and locking in more annual contact lens orders.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.