So many brands sold well!
It just proves that when patients find an ECP they love, they will travel far and wide to see you.
Limited mixing of business and pleasure (or politics) here.
Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.
They have us rethinking coming at them sideways.
Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
These frames offer total (okay, at least partial) transparency.
Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Eye decor for your person and your business.
Metal, pattern and texture kick off the new year strong.
Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.
Eyes that can't see and watches you don't need to.
Thinking of getting dressed up for a Christmas event? Go green.
Did your favorite sunnies make the cut?
Combining eyecare and eyewear with a range of self-care offerings, they treat not just the eye, but the rest of the body as well.
Dee talks with 4ECP’s Trudi Charest on marketing and staffing an eyecare business in both countries.
Let go of any preconceived notions; yoga is for everyone.
Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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