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All posts tagged "Featured"

America's Finest9 hours ago

This Michigan Practice Revamped Its Look and Location While Preserving a Decades-Old Commitment to Top-Level Service

It’s been a busy but rewarding 18 months!
Tip Sheet10 hours ago

Lean in Hard to Dread and More Tips for February

But still leave time for self-love and optimism! It’s called balance.
Sponsored Content20 hours ago

5 REASONS WHY BIOACETATE S70® IS THE BETTER, GREENER ALTERNATIVE FOR EYEWEAR

THERE’S A NEW ACETATE IN TOWN that’s biodegradable and sustainably made, offering superior performance for eyewear brands that want to offer their customers a greener, more...
Better Vision2 days ago

Shedding Light on Low Vision

Along with the tools and aids ECPs can use to help patients regain their independence.
Tools and Equipment5 days ago

Employees Expect ECPs to Know What Their Insurance Covers and More of What You Need to Know for January

Including new protocol to improve communication between diabetes care clinicians and eye health clinicians and the most significant differences between online and in-person eyewear buyers.
Style to Sell!7 days ago

You Only Need 5 Minutes to Increase Your Capture Rate! Seriously.

Styling expert Wendy Buchanan went on national T.V. The pressure was on. Her styling system stole the show.
Products1 week ago

ECPs Share Their Best-Selling Collections for November 2022

The calm before the storm, suns sales slowed as did sales overall, while some brands remain as strong as ever.
Buzz Session1 week ago

Start the Year on a Positive Note! ECPs Share the Last Thing That Brought a Smile to Their Face

They prove even the little things can bring a lot of joy.
Products1 week ago

Not So Basic: 9 Patterned Specs and Sun Styles for Something Special

Why go plain when you can go print?
Columns2 weeks ago

What Does the New Google Mean for Your Eyecare Business?

For one, it’s prioritizing helpful, human-first content.
Products2 weeks ago

Inject Some Newness Into the New Year With These Latest Releases

Nothing boring here, each product offers a little something to set it apart.
John Marvin2 weeks ago

What’s Your Personal Growth Plan for 2023?

It’s not enough just to decide on what you’ll improve, here’s how to actually do it.
Tools and Equipment2 weeks ago

Ringing in 2023 With a Whimsical Refresh and More Business Boosters for January

Including a free Blue Light resource and all the good vibes.
Brand Portfolio2 weeks ago

This Attractive Florida Practice Lets Its Brand Do the Marketing

They set out to answer the question: ‘What do patients say about you when you are not around?'
Spexy2 weeks ago

3 Reasons to Purge Stagnant Inventory for the New Year

It is the simplest way to dramatically change your sales this year.
Tip Sheet2 weeks ago

Setting Yourself Up for Success in 2023 and More Tips for the New Year

Including how to best laugh off disappointments.
Sanity Files2 weeks ago

A California OD Who Is All Business … with a Side of Glitter!

She has pivoted her growing business to focus on ocular aesthetics and curated eyewear but when she needs to blow off steam she heads right for...
Inbox3 weeks ago

About the Big Survey and More of Your Letters to the Editor

"Always keep thinking that tomorrow can be better than today."
Ask INVISION3 weeks ago

Fun and Fresh Merchandising Ideas for Valentine’s Day and More of Your Questions for February

Including helping a dysfunctional team find the love.
Real Deal3 weeks ago

Patients Are Upset About Unexpected Out-of-Pocket Costs. Who’s to Blame?

Does responsibility lie with the patient, the doctor, or the billing department?

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