Featured Archives

Business & Practice Management8 hours ago

This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing

Owner Dr. Serena Shao says success means being remembered by her patients, not scale of operations.

Columns9 hours ago

Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy”

These 3 steps, belief in your leadership ability, and a little intentionality are all you need.

Business & Practice Management1 day ago

Patients at This Practice Just Seem to Get Weirder and Weirder

Should staff tell them to knock it off or is obnoxious patient behavior just the price of doing business?

People1 day ago

An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership

She’s not afraid to totally change business models, learn the ins and outs of running a business, and tackle her own micromanaging tendencies to be the...

Business & Practice Management2 days ago

National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business

On Best Friends Day, do your bit to fight the “friendship recession” with a special discount for buddies.

Columns2 days ago

Building Trust With Your Patients Through Marketing

A foundation of trust fosters long-term patient relationships and ensures the success of your practice.

Firefly-Top-view-of-coffee-cup-with-a-foam-that-forms-a-percentage-figure-24903-(1)

Business & Practice Management3 days ago

Pick the Best Five Chimps and More Tips for May

Including a simple - if uncomfortable - way to put yourself out there more to hone your entrepreneurial edge and another argument for a custom scent.

Business & Practice Management4 days ago

38% of You Recommend Nutraceuticals to Patients in Your Businesses

Though not all of that 38% sell them in-house and there is an educational opportunity for the 62% of you who do not recommend them.

Business & Practice Management4 days ago

How Do You Restore a Damaged Reputation and More of Your Questions Answered

And what to do with a partner who is just too right-brained for a mature business?

Business & Practice Management1 week ago

We Asked You to Sum Up the First 3 Months of 2025. Here Are Your Responses…

Most of you are busier but no shows and uncertainty are up.

Inbox1 week ago

Planning the Big Picture, and More of Your Letters to the Editor for May

"The planning was great! Thank you!"

Columns1 week ago

The Power of Influence: Why You Must Lead Beyond the Exam Room

In your practice, you shape the lives of your team and patients. In your community, you become a beacon of care and credibility. And in your...

Business & Practice Management1 week ago

Write a Back-to-School Blog, Get Your Sunglass Displays in Shape, and More Summer To-Dos

And get serious about risk-management. These are uncertain times.

Business & Practice Management1 week ago

These Myopia Treatments Give ECPs More Options for Addressing the Challenges of Nearsightedness

From websites to support ECPs to contact lenses that reshape the cornea while kids sleep, the technology is progressing almost as fast as the rates of...

Columns1 week ago

I Am Selfish, but I Am Not Irresponsible

Our annual “kids” issue is my small contribution to making sure kids get the attention they deserve.

People1 week ago

Drive-by Try-On

Some people are just too honest … and shameless.

Business & Practice Management1 week ago

The Bottom Line: Building a Pediatric Patient Base

A kids-focused optometry practice provides significant financial growth opportunities while allowing ODs to make a meaningful impact in children’s lives.

Products2 weeks ago

May’s Latest Releases Prove Spring is For Colorful Eyewear

Even the lenses are getting a glow up.

Business & Practice Management2 weeks ago

You Asked: Where Are Good Places to Cut Costs and What Would You Not Skimp On?

Strategic cost management is essential to maintain financial health . Here’s how to identify areas where you can safely cut costs and where it's crucial to...

Products2 weeks ago

A Product So You Never Have to Deal with Nose Cheese Again and More Business Boosters for May

Like a cool “Rocky” themed towel and a bio-based anti-fog coating just in time for swim season.

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All posts tagged "Featured"

This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing

Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy”

Patients at This Practice Just Seem to Get Weirder and Weirder

An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership

National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business

Building Trust With Your Patients Through Marketing

Pick the Best Five Chimps and More Tips for May

38% of You Recommend Nutraceuticals to Patients in Your Businesses

How Do You Restore a Damaged Reputation and More of Your Questions Answered

We Asked You to Sum Up the First 3 Months of 2025. Here Are Your Responses…

Planning the Big Picture, and More of Your Letters to the Editor for May

The Power of Influence: Why You Must Lead Beyond the Exam Room

Write a Back-to-School Blog, Get Your Sunglass Displays in Shape, and More Summer To-Dos

These Myopia Treatments Give ECPs More Options for Addressing the Challenges of Nearsightedness

I Am Selfish, but I Am Not Irresponsible

Drive-by Try-On

The Bottom Line: Building a Pediatric Patient Base

May’s Latest Releases Prove Spring is For Colorful Eyewear

You Asked: Where Are Good Places to Cut Costs and What Would You Not Skimp On?

A Product So You Never Have to Deal with Nose Cheese Again and More Business Boosters for May

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