Including the acquisition of a beloved independent brand and a new nationwide ECP and consumer campaign.
Plus celebrating the elixir of the gods… coffee!
Ask yourself … Can you navigate those percentages solo? Are you content with your practice's current state? Your quality of life? Do you own the business...
First and foremost: Eyecare is not a job, it’s a noble career.
Marketing opportunities abound this season.
Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.
The #myfavoriteglasses Project was started by Carissa Dunphy (@opticiannow).
From super cute to young sophistication, these frames have it covered and are seriously fun.
The world is online and you have to keep up. As long as are willing to embrace the direction eyecare is moving, you'll be able to...
The remainder of you seen no value in it.
They don’t just illuminate frame displays; they create a whole vibe.
We love an improvement on an already standout product.
And not just about what to sell them but how to sell them as well.
And she did it during a pandemic!
These glasses make sure your patients always win.
Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
She’s even been frozen out of after-work drinking sessions!
They’ve been open since the 1930s, their building dates to the 1880s and their medical offerings are state of the art.
Plus nothing says summer like hot dogs and … Christmas?
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