First up is Cinco de Mayo and then … summer!
To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations.
And smart ways to sell them.
Her meme-driven Instagram Reels videos get the word out and drive patients in.
They’ve shared the ways, both big and small, they found to save a few bucks.
Including the value of metrics and honoring remarkable women.
It is America’s most spent-on holiday after the winter season after all!
Also, Melody Gardot wears Nathalie Blanc Paris Suzanne 251 sunglasses on ABC’s Good Morning America.
Sunwear for snow conditions saw an uptick.
Comprehensive design services that consider all aspects of an ECP's business.
Done correctly, it could be the newest tool in your marketing arsenal.
But not with the fundus camera … leave that for diagnosing eye conditions.
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
A true tale of a ‘service puppy’ run amok.
Their six opticals combine clean visuals with warm colors.
INVISION ... what a great publication!
'It writes better than the pen I had on my desk.'
Like protecting yourself from potentially litigious former employees and how to check your emotions in high-pressure situations.
Ever had a boss? Or been one? This gallery is guaranteed to mine some painful truths.
Could you be an Assassin? Or are you more of a Fixer? We can tell you where you’re killing the sales game … and where you’re...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.