Plus updating your online intake forms and vetting competitor's websites.
Frames kids will be here for.
What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
Also, Oprah wears Götti Switzerland on the cover of her own magazine.
Like two new website resources for you and your most at need patients.
We pivot and look for the bright spots to get us through dark times.
It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
But there's no consensus on what the common standard should be and whether the nation or states should regulate it.
We're all in this together, so stay the hell away from each other.
Widespread shutdowns had an expected negative effect on overall sales, but there were some bright spots.
Here’s how our Brain Squad is really feeling about the future of their businesses ... and what they need to do next.
It's amazing how many of them landed them in the optical industry...
'This pandemic doesn’t need to define us ...'
Sunwear season is upon us.
"I don't have a LAZY eye ... I have a BUSY eye!"
Here are some of the things you guys turn to when you're looking for good fortune.
Including how to lay someone off for newbies and positive management of a business experiencing a morale void.
Be prepared to hear: 'I just want my prescription today.'
Dee and Dibby Bartlett talk all things opticianry … including its PR problem.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.