If they don’t stop sending mixed signals, their frustrated staff are going to walk!
It’s the culmination of 40 years of business insight and fostering a dedicated staff.
A new sales philosophy could absolutely transform your optical business.
Pounding out that frustration via her bike, a good meal and a face mask has her ready to tackle the next day in no time.
It may be a century old, but its brand is sharp and modern.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
Become a standout partner with your lab to make your lens ordering and dispensing so much easier.
For the other 48% of you animals are a big nope.
Essential Blue Series Blue light is everywhere, both outdoors and indoors, and your patients are more aware of it and concerned than ever before. Essential Blue...
It now affects one in three U.S. children and it is projected that half the world's population will be myopic by 2050.
"I am just so excited to see VEE back. I love NYC!"
These patients said things that could only be understood if you passed Mindreading 101.
Travel helps you become more generously-spirited and appreciative of your blessings.
Also what to look for when contemplating a mall lease … or any lease really.
Serengeti’s Creator and Driving Heritage collections offer an experience without compromise. Serengeti, a distinctly American brand that is respected globally and distributed worldwide, constantly strives for...
Styles that nod toward the past and diagnostics that are all future.
You can have a successful and fulfilling career in the profession of optometry by applying these simple messages.
Including knowing when to cut bait on a lost cause and a nifty little trick for checking a candidate's references that is completely above board.
A complete-package lens analyzer, VX40 by Visionix is moving the industry forward, one practice at a time. Fully automated and easy to use, the VX40...
School’s out: time to focus on Rx goggles, sunglasses … and back-to-school.
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