Start by getting ready for Small Business Saturday.
Classics are nice but unusual shapes are having a moment.
Some ideas include walking away for a bit, hitting the internet and coffee... lots of coffee, among others.
Plus a reminder ... to remind your patients: flex dollars – use them or lose them.
And how to head off 'boss's pet talk' at the pass.
Throw in a touch of serious tech to round it all out.
Animal prints are a new neutral but with a wild side.
You make the rules for you, so ask yourself why not? Then go and do it.
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Sunwear sales really picked up and BTS styles were hot ... even if actually going back to school wasn't.
A Halloween party just isn't a party without a few stories to tell.
This New York practice built one with the help ‘local influencers’.
He teamed up with a local college and developed an ABO certification course.
The pandemic allowed a lifelong dream to be pursued.
3 tips & takeaways for staff retention.
Signing celebrity athletes has proven an effective way for lens manufacturers to promote their brands.
Including a new license to the market and confirmation that we are ALL worried about blue light.
There’s plenty of room to grow — and shine — at this spacious, light-filled practice in the West Knoxville community of Farragut.
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.