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All posts tagged "Featured"

Cover Stories4 weeks ago

2024’s America’s Finest Optical Retailer Winner Is North Optical in Portland, ME

A decade ago optician Chris Wheaton shared with us a vision of his ‘dream optical’. This year the real thing blew our judges away…
Columns4 weeks ago

Are People Coming to See Your ‘Great Show of Optometry’?

There is opportunity for entertainment in every business; have you figured out how to feature it in yours?
Columns4 weeks ago

There Are Some Things That Are Immune to Shrinkflation

Our America’s Finest package is not one of those things.
Business & Practice Management4 weeks ago

Update Your Google My Business Page, Turn Down the POP and More Manager’s Tasks for August and September

And take a look at empathy training - the benefits are said to be profound.
Business & Practice Management4 weeks ago

Should You Split the Clinical and Optical Sides Into Separate Business Entities?

Our financial experts weigh the pros and cons of this approach.
Business & Practice Management4 weeks ago

Contact Lens Health Week, Sisters Day, Senior Citizens Day and More Dates to Note in August and September.

And the start of the US Open is a chance to shine a light on your tennis eyewear.
Business & Practice Management1 month ago

This Patient Demanded to Know a Staff Member’s Political Views

How would your office handle a situation like this?
Headlines1 month ago

The ‘State of Dry Eye’ in America and More of What You Need to Know for August

As well as information that vision benefit utilization and satisfaction could be facilitated by adopting more healthcare access with hybrid digital solutions.
Business & Practice Management1 month ago

Write Easy-to-Digest Emails, Go Rogue on Social Media and More Tips for August

Never tried a Fifth Saturday Sale? Now is your chance.
Business & Practice Management1 month ago

Is a Percentage or Dollar Amount Discount More Impactful and More of Your Questions Answered

Plus the eternal question: Promote from within or hire new blood? We offer our perspective.
Business & Practice Management1 month ago

The Bottom Line: Specialty Testing as a Way to Boost Revenue Growth

The benefits of adding new equipment to enhance patient care and office revenue, with bonus CPT codes and medicare reimbursement amounts!
Products1 month ago

Oakley’s Protopian Future, Happy Tears and More Business Boosters for August

Plus an Oscar-winning actress’s favorite makeup remover for sensitive skin.
Business & Practice Management1 month ago

Only 62% of You Outline Policies, Procedures and Expectations in an Employee Handbook

And you thankfully, shared why … The remainder take up issues on a case-by-case basis.
Business & Practice Management1 month ago

Technology Touches Every Part of the Patient Experience. These Tools Ensure Your Optical Is Up to Date

A retail refresh doesn’t have to entail a full gut job, adding wow factor with these tools and technologies is a great way to impress patients...
Business & Practice Management1 month ago

Aiming for a Brand Image That’s ‘Minimal’ but Not Alienating? This Illinois Practice Nailed It

Their look strikes just the right note between ‘on-trend’ and welcoming.
Products1 month ago

Luxury and a Focus on Fit in Our Latest Batch of New Releases

Plus a throwback to a 70’s icon and a new brand in the wearables space … both of which will have patients thinking of the great...
People1 month ago

An America’s Finest Winner Who Has Very Few Bad Things to Say About Owning Her Business

But loves that it allows her the freedom to be as crazy as she wants to be.
Business & Practice Management1 month ago

Ready to LOL? We Asked You for the Worst Typo You Ever Sent a Patient, Client or Vendor and Boy Did You Deliver

The dreaded “Reply All” has of course struck, but there is nothing funnier (in our opinion) than a simple letter snafu that makes a totally professional...
Business & Practice Management1 month ago

This Tool Can Help Cut Through the Hype and Assess Which Frame Materials Are Genuinely Sustainable

If you’ve got your own brand, it’ll help you develop frames more responsibly.
People1 month ago

Worried About Online Competition? Here’s How Some Peers Handle It

Never has “you can’t be everything to everyone” been truer.

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