Their optical is a permanent conversation piece.
These cool lighting fixtures don’t just illuminate fine eyewear — they make a statement.
Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
More diversity, independent eyewear and digital devices and the eyes.
Work? Check. Family? Check. Social life? Check! They share their ways for having it all.
Hint: Their Facebook marketing is right on target.
Thanks primarily to COVID-19, only about a quarter of owners and managers expect to see any bottom line growth.
It's been a tough year, but there have been many blessings to be found.
These frames scream "If the shoe fits, get the glasses too!" Because you can never have too many of either.
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
Those free repairs and eye exams need to stop. And no, the patient isn’t always right!
Overall classic styles ruled ... with an attention-grabbing standout here and there.
Like when you should turn your holiday lights and a New Year's Resolution plan for your patients' eyes.
Also, it was a tough year, don't forget to plan a breather for you and your staff.
This idiosyncratic Idaho practice suits its local community to a tee.
Including overcoming AR resistance and referral reciprocity.
This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.
These practices found creative uses for their blank wall space.
Clean oceans, certified leather and bio-based lenses are just some of the neat tricks up these brands' sleeves.
Including an iconic brand making a licensing switch.
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