Despite longer sales season, days around November holiday still a bellwether.
Forecasts by Bain, PwC show many consumers cautious about spending.
Study shows such sales now fall into 7 phases and details how to make the most of each.
Amid economic uncertainty, more Americans are starting their holiday shopping early this year.
Price-hike fears could trigger even earlier shopping start.
Employers need to help newest workers avoid getting hurt, study finds.
Christmas-themed phishing attacks especially prevalent in U.S.
More shoppers say they will buy on-premises only this season, survey finds.
Shoppers seen spending $125B over Thanksgiving weekend
Brands must engage consumers, not overwhelm them, during upcoming Christmas season: survey.
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