All posts tagged "INVISION April ’18"

Benchmarks11 months ago
9 ECPs Share What Adding an In-House Lab Has Meant to Them
So much for the cons: When it comes to the pros, we decided to ask around.
Woulda Coulda Shoulda2 years ago
What You DID Say to that Rude, Frustrating Patient
He said she couldn't be driven away. He was wrong.
True Tales2 years ago
Stop ‘Goofing Off’ and Fix My Cheap Glasses for Free!
It's a webinar, ma'am, it's not The Walking Dead!
Line Time2 years ago
Say This to Explain The Benefits of Blue-Light and UV Protection
This skin metaphor connects with a lot of patients.
Brainstorms2 years ago
Forget a Trunk Show Day … Try a Week
Do it the way they do it in Vegas.
Do You Or Don't You2 years ago
It’s a 50/50 Split on Whether You Guys Hold Clearance Sales
"We feel it doesn’t fit the 'feel' we want to create."
Buzz Session2 years ago
Brain Squad Members Explain the Eyecare Business in Two Key Thoughts
"Optometrists are the best doctors to visit — no blood and you can keep your clothes on."
Products2 years ago
Lots of Winners and More of What You Need to See for April
And the Winners Are… Vision Expo named several winners in various categories during the 2018 exhibition. The winners of the 2018 Best Booth Contest were De...
Products2 years ago
An Eye ‘Popping’ Phone Accessory and More Business Boosters for April
Pop Art The Evil Eye Vibes from POPSOCKETS is the phone accessory you didn’t even know you needed. Practical and on-brand, the adhesive grip and cord...
Manager's To-Do2 years ago
Monitor Your Online Reputation and More Manager’s To-Dos for May
Start by setting up Google Alerts for your business name.
Calendar2 years ago
Yay for Moms! and More May Events
Send the moms amongst your patients flowers or a small gift.
Real Deal2 years ago
A Pregnant Biller is Anxious About the Billing Decisions of the OD. Here’s What You Would Do
It's the case of the uneasy momnesiac.
Inbox2 years ago
Inbox: Letters From Our Readers for March 2018
THOUGHTS This industry is like a TED talk to me. Technology, Entertainment, Design. Every day I look forward to the next. I’ve embraced the rapid changes...
Sanity Files2 years ago
From Girl Friday to Office Manager, How One Asheville ECP Stays Sane
She loves "taking a negative and turning it into a positive.”
Tip Sheet2 years ago
Making the Most of Negative Online Reviews and More Tips for April
Don't ignore those one-star reviews. Instead, discuss them as a team.
Editor's Note2 years ago
Hang Over and Empty Pockets
As I write this, I am currently coming off my Vision Expo East hangover. I don’t know about you, but there is something about the frenetic...
Ask INVISION2 years ago
Firing a Bad Apple and More Questions for April
Trust your gut, and let them go.
Best of the Best2 years ago
Here’s a Novel Use for That Mountain of Frame Boxes in Your Store Room
Don’t let that mountain of discarded frame boxes go to waste.
America's Finest2 years ago
A Fiercely Independent Optical in East Syracuse, NY, Takes No Insurance and Gives No Quarter
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
Products2 years ago
ECPs Share Their Best Selling Frames for February 2018
Even in sunny SoCal the winter months are slower for sunglass sales. That said, the BVLGARI 0BV8170 still draws the ladies in. It is a classic,...

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