All posts tagged "INVISION April ’18"

Benchmarks2 years ago

9 ECPs Share What Adding an In-House Lab Has Meant to Them

So much for the cons: When it comes to the pros, we decided to ask around.
Woulda Coulda Shoulda3 years ago

What You DID Say to that Rude, Frustrating Patient

He said she couldn't be driven away. He was wrong.
True Tales3 years ago

Stop ‘Goofing Off’ and Fix My Cheap Glasses for Free!

It's a webinar, ma'am, it's not The Walking Dead!
Line Time3 years ago

Say This to Explain The Benefits of Blue-Light and UV Protection

This skin metaphor connects with a lot of patients.
Brainstorms3 years ago

Forget a Trunk Show Day … Try a Week

Do it the way they do it in Vegas.
Do You Or Don't You3 years ago

It’s a 50/50 Split on Whether You Guys Hold Clearance Sales

"We feel it doesn’t fit the 'feel' we want to create."
Buzz Session3 years ago

Brain Squad Members Explain the Eyecare Business in Two Key Thoughts

"Optometrists are the best doctors to visit — no blood and you can keep your clothes on."
Products3 years ago

Lots of Winners and More of What You Need to See for April

And the Winners Are… Vision Expo named several winners in various categories during the 2018 exhibition. The winners of the 2018 Best Booth Contest were De...
Products3 years ago

An Eye ‘Popping’ Phone Accessory and More Business Boosters for April

Pop Art The Evil Eye Vibes from POPSOCKETS is the phone accessory you didn’t even know you needed. Practical and on-brand, the adhesive grip and cord...
Manager's To-Do3 years ago

Monitor Your Online Reputation and More Manager’s To-Dos for May

Start by setting up Google Alerts for your business name.
Calendar3 years ago

Yay for Moms! and More May Events

Send the moms amongst your patients flowers or a small gift.
Real Deal3 years ago

A Pregnant Biller is Anxious About the Billing Decisions of the OD. Here’s What You Would Do

It's the case of the uneasy momnesiac.
Inbox3 years ago

Inbox: Letters From Our Readers for March 2018

THOUGHTS This industry is like a TED talk to me. Technology, Entertainment, Design. Every day I look forward to the next. I’ve embraced the rapid changes...
Sanity Files3 years ago

From Girl Friday to Office Manager, How One Asheville ECP Stays Sane

She loves "taking a negative and turning it into a positive.”
Tip Sheet3 years ago

Making the Most of Negative Online Reviews and More Tips for April

Don't ignore those one-star reviews. Instead, discuss them as a team.
Editor's Note3 years ago

Hang Over and Empty Pockets

As I write this, I am currently coming off my Vision Expo East hangover. I don’t know about you, but there is something about the frenetic...
Ask INVISION3 years ago

Firing a Bad Apple and More Questions for April

Trust your gut, and let them go.
Best of the Best3 years ago

Here’s a Novel Use for That Mountain of Frame Boxes in Your Store Room

Don’t let that mountain of discarded frame boxes go to waste.
America's Finest3 years ago

A Fiercely Independent Optical in East Syracuse, NY, Takes No Insurance and Gives No Quarter

Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
Products3 years ago

ECPs Share Their Best Selling Frames for February 2018

Even in sunny SoCal the winter months are slower for sunglass sales. That said, the BVLGARI 0BV8170 still draws the ladies in. It is a classic,...

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