Several ways to explain HD lenses to clients.
Frame companies partner with lens manufacturers to offer combined product.
Keeping a journal is easier today than ever before.
THERE IS NOT A part of the business that technology doesn’t touch. A daunting prospect for those of us who are less than tech savvy. Nonetheless,...
This approach kicks Buyer’s Remorse in the pants!
This criminal had no taste.
Personal recommendations are more important than they've ever been before.
Call us "condescending hipsters", and you're gonna get hurt.
Find out what’s happening on the local fashion scene.
All aspects of the business come together to create a "complex masterwork".
There are going to be big changes in this biz in the next few years. We have got to stay on our toes, stick together as...
A request for ASL translation shakes up this small office. Does the practice have any options?
Many who don't promote are enthusiastic about the idea.
See the new and upcoming technologies that have the Brain Squad geeking out.
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
You ask for their support; give them yours.
Raise awareness about the importance of using protective eyewear while playing hoops.
Try to grab a long weekend to recharge.
Seeing Is a Gift Think About Your Eyes has launched its 2018 advertising campaign featuring their “Seeing is a Gift” message. Ads will run throughout the...
Vernon Gantry, a line out of Long Island City designed by ODs to be sold as affordable packages to compete with Warby Parker. Amazing quality. Larah...
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