At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
HIPAA compliance is the financial gamble that could ruin your business STORY BY Deirdre Carroll It’s the 6,000-pound monster in the room. The boogieman under the...
Ollie Quinn: dozens of boutiques unified by an in-house design team’s aesthetic vision and local touches.
This Month’s Question: Have You Ever Taken an Online Educational Course To Improve Your Skills as a Business Owner? Yes: 54% I took some computer classes...
"You complete me."
To put customers in the spirit of Valentine’s Day giving, or just to show some love, use quality props that are worthy of your optical. Avoid...
Lighthouse eLearning for Residents Lighthouse Guild is offering ophthalmologists and ophthalmology residents free access to an eLearning program titled, “Introduction to Vision Rehabilitation.” The program is designed...
Put an Eye on It Did you know AMAZON sold large adhesive googly eyes? Me neither, until now and my life will never be the same! Add them...
Eye drops, fish oil tablets and punctal plugs: No, these aren’t garage bands you never heard of. They all treat the signs and symptoms of dry...
“Happy new year! Here’s to the future!” The new year is all about looking ahead, right? Sure, but it’s also a great time to look back...
Reward patients who book appointments as a couple.
Win hearts and minds by remembering your team members' important days.
We've added more of what makes INVISION so great ... you!
Explain key functions of the eye with this metaphor.
It took them months to order the frames.
What do you say to the little old lady who brings in her eyeglasses and asks you to put in the screw that holds the lens...
Facebook is a powerful marketing machine. Just don't get overwhelmed.
In the face of growing online sales, our personalities are what will save us.
Stop acquiescing to the dreaded "patient's own frame" scenario.
It won't just happen. You've got to make a focused effort.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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