Visions Extraordinary Eyewear frederick, md WITH 60 YEARS of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Tattoos and the business eyecare don't seem to be a common combination. But, as these ECPs show, you'd be surprised.
Tales so bizarre we couldn’t make them up ... Not that we’d want to.
SOCIAL MEDIA can be time consuming but imagine being able to carve out a set bit of time each week to schedule automated posts in advance,...
Handcrafted in Berlin, the Sesi from the Mykita Lite collection is an ultra-light stainless steel and slender acetetae square-shaped optical frame in seven colors. MSRP: $519 The Sesi...
Get in Gear Hat wearers rejoice! Your frames are safe. Smart Brands has introduced its patented and award-winning eyewear retention accessory, EyzGear. The retainer firmly secures frames to...
Model Amber Valetta leads an all-star cast in Oliver Peoples’ new ad campaign. Oliver Peoples Unveils 30th Anniversary Campaign To celebrate the brand’s 30th anniversary, oliver...
Week 1July 3-8 MANAGEMENT Summer is a time for fun, sun and strategy. To help, a question from Jonathan L. Byrnes, author and lecturer at MIT:...
Big Ask Success! I thought the article and the responses from everyone were good. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI The feedback to...
I really wanted a tattoo as a teenager. So, on my 18th birthday, unbeknownst to our parents, I dragged my older sister with me to get...
IT’S GRADUATION SEASON across the country and your chance to show your community credentials. Bay Optical Lab, in North Bend, OR, did that last year by...
A patient of mine comes in at closing time, 4 p.m. on Saturday. The lights are off and I’m literally walking out the door. She’s holding...
Independent ECP keeps it PC (pro-community!) near D.C.
Yes: 15% This will be the first year we’re adjusting our hours in the summer. We’re simply cutting out Saturdays. We find that more often than...
A staff person has a personal issue with a patient. Where does the manager draw the line? Gina, the managing optometrist of Oxford Optics, was busy...
It can be tough getting rid of aged inventory. Sometimes there’s professional pride at stake, sometimes there’s an emotional connection — you like a frame style...
Selling doesn't equal persuasion.
For a long time, we tried competing with large retailers on products and prices, yet the odds were never in our favor. So, the biggest lesson...
No matter what appeals to you about practicing optometry, there's opportunity for everyone.
So we’ve all heard the terms “Blue Lives Matter,” “Black Lives Matter,” and “All Lives Matter.” I am not here to argue any of the pros...
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