Are You a Joiner? Organizations, groups and pages … why membership has its privileges. Imagine that the optical industry is like high school. Remember the kids who joined ...
The Latest and Greatest Coming Out of Vision Expo East New. New. New! Nothing creates buzz quite like the introduction of something new. We know...
Eyecare pros share advice on selling these staple products.
If you’re an independent ECP without an in-house edger, here’s a likely scenario: Your practice is running swimmingly, you have a great relationship with your community,...
If you’ve met Selima Salaun your impression was probably one of effusive charm, exotic color and delightful originality all wrapped up in a French accented cloud...
Maui Jim, Kate Spade and Rudy Project suns sold well. Chris Cordes, Fischer Laser Eye Center, Marshall, MN The Spinhawk honors Rudy Project’s heritage. Here, in...
Don’t let anyone ever tell you you’re not a beautiful or unique snowflake because, let’s be honest, standard-size frames do not fit everyone. Luckily, the special-size...
Capsule collections have become more popular in all retail segments, including eyewear. They’re a fun way for designers to try something new without too much risk....
Not YourOrdinary Optical Edgy San Diego shop goes big with 4,000 frames in stock STORY BY JULIE FANSELOW Jim Wojcicki, owner of the UnOptical in San...
Ciao Your mother’s reading glasses get a sexy Italian makeover with the launch of Ottavo, a new brand from Eponym in partnership with Mucca Design. Mucca...
Find My Glasses EyeCarry is a portable bodyguard for glasses. It clasps to your purse or belt but if you go 100 feet away the Bluetooth-enabled...
Glamor Editor’s Pick to Be Produced by L’Amy America L’Amy America signed a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic...
The Optical Women’s Association began as a gathering of a few women attending Vision Expo East, who met in a hotel room one evening to share...
We Love Flattery Love the stories and the way you cover them. Leri Egan, Dr. Texas Smith, OD, Citrus Heights, CA Great magazine — always informative!...
As the Editor-in-Chief of INVISION, I literally read every word in the magazine (and then some!) While reading the content for this month’s issue, one word,...
marketingCreate a Selfie Wall If your idea of a testimonial gallery is a series of 8×12 framed portraits hanging from a wall, it’s probably time for...
Legislation for medical marijuana is being explored in more and more states. What’s your stance on its use in the treatment of various eye conditions? 13%...
Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist...
A small office must contend with an extended leave of absence. How can the business be fair?How Ingraham Eyecare was a peaceful, slow-paced office. Dr. Louis...
Yes: 81% You need to clearly communicate your pricing. Those people who don’t have price tags on frames don’t look transparent to the customer. As a...
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