I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Eyecessorize Trend Kit The Vision Council’s Eyecessorize released its spring/summer 2018 trend kit to more than 350 fashion, health and lifestyle editors nationwide. The digital kit...
Light It Up LED lights are the preferred light of environmentalists and merchandising experts. So, why not add a little fun with this cool Eye LED...
Gas permeable (GP) contacts are rigid lenses that comprise about 10 percent of the contact lens market. While the market for corneal lenses is declining, the...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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