The customer asked her, "Will you have my baby?" But it's definitely not what you think.
Love your magazine. We read it from cover to cover. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY Love the offices! Pam Peters, Midwest Eye,...
If you have to choose between having a great relationship with a company or vendor and having a great relationship with your rep, I would choose...
I am a curious person. Always have been. I was one of those kids that asked questions about everything. Turns out it is a good trait...
When accused of making a mistake, this eyecare pro couldn't hold back a profanity.
Everybody loves mom and dad, don't they?
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Start preparing for the year-end rush.
It's time to recognize the power of checklists.
Who would you be for a day, if you could be anyone?
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Encourage multiple pair sales with a box to store eyewear.
This New York OD can be a bit of a control freak.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
How far would you go to serve a patient uncomfortable with the correct lenses?
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
Get a real email address, email@example.com.
Work to understand the client's lifestyle in order to get them eyewear that they'll love.
Often, such questions are a plea for you to sell clients.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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