Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Few doctors understand that the day you open is the day you start planning to sell.
Keeping a journal is easier today than ever before.
Instead, most just hope for the best.
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Take this path to big dividends and large profits.
Keep these things in mind the next time you are faced with an unreasonable patient or customer.
As Ben Franklin said, “When you are finished changing, you’re finished.”
Stocking your optical is not just "decorating".
In everything we do, we have to emphasize convenience.
As an optical professional, your best investment is in your people.
It won't just happen. You've got to make a focused effort.
These have a large influence on your ability to succeed.
Four lessons being part of a successful team teaches us, whether that team plays football or provides quality eyecare.
Never daring to risk failure leaves doctors feeling overwhelmed and stagnated.
Leadership expert John C. Maxwell wrote a book called Everyone Communicates, Few Connect. In it, he points out the difference between communicating with people and connecting...
No matter what appeals to you about practicing optometry, there's opportunity for everyone.
Offering a steep discount does not sell multiple pairs of eyewear. Salespeople do.
You don't need to go on an optical mission to a foreign country to really help people.
Joining a "mastermind" group could inspire you and help you answer those tough questions.
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