Data or instinct? People person or sales machine? Open book or closed?
Including planning trunk shows, addressing allergy sufferers' eye needs, and playing tourist in your own town.
Plus it’s time for a little spring cleaning, a voicemail revisit and employee reviews!
There is a difference between failing and being a failure. One is a singular event, and the other is a mindset.
Including advice to stop looking for candidates weaknesses, stopping to smell the soap, and why you should talk into people’s right ear.
Including spotting a bizarre new crime trend and the importance of planning your vacations now.
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
Like how to overcome procrastination, run better meetings, and remain clearheaded come holiday party time.
Like implementing the Rule of Three and capturing all your story-worthy moments.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Including putting meetings on hold and how to get the most out brainstorming.
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Like training staff to sell in uncertain times.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
It is as simple as asking why your employees are working for you.
Plus an app to enhance the mood for work.
A positive experience can turn patients into loyal advocates, while a negative one can drive them away.
After all your inventory is just money sitting there … make it do more.
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Tons of business ideas for eyecare professionals!
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