Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
Like how to overcome procrastination, run better meetings, and remain clearheaded come holiday party time.
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Including putting meetings on hold and how to get the most out brainstorming.
Including 3 short-form video ideas you can try today.
Like training staff to sell in uncertain times.
The Black-ish star and glasses wearer took an active role in selecting eyewear for the new ‘Four Eyes Are Better Than Two’ campaign.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
How to make sure your social posts are getting as many eyeballs as possible.
Ensure that your eyecare business stays top of mind during the busy back-to-school season.
Take the opportunity to shake up your routine.
Corral your vendors and keep it to five sentences or less are just a few of this months bright ideas.
What it is, how it works and why you should install it immediately.
Other things to consider: Mother’s Day, a four-day work-week and Christmas in July.
Washington D.C.-area optical retailer collaborated with creative agency Design Army in developing the sci-fi inspired marketing materials.
Including an innovative way to use your employees as mobile billboards and two surefire customer conversation starters that double as market research.
Kick spring cleaning into high gear and mine your past due recalls.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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