They got it right and built names for themselves as eyewear destinations.
Like embracing the cringe, hiring storytellers and letting ChatGPT get to know you better.
The dos and don’ts to maximize this powerful and cost-effective tool.
Including planning trunk shows, addressing allergy sufferers' eye needs, and playing tourist in your own town.
Plus it’s time for a little spring cleaning, a voicemail revisit and employee reviews!
Facebook. Instagram. YouTube. The list goes on and on.
What do you want to see when you Google yourself tomorrow?
Including spotting a bizarre new crime trend and the importance of planning your vacations now.
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
Like how to overcome procrastination, run better meetings, and remain clearheaded come holiday party time.
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
It is time to book your events, lock in your staff schedules and zhuzh up the place.
Including putting meetings on hold and how to get the most out brainstorming.
Including 3 short-form video ideas you can try today.
Like training staff to sell in uncertain times.
The Black-ish star and glasses wearer took an active role in selecting eyewear for the new ‘Four Eyes Are Better Than Two’ campaign.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
How to make sure your social posts are getting as many eyeballs as possible.
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
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