Like preparing for March Madness, giving a little TLC to your VIPs and implementing a complaints policy.
Staying on top of what works and what doesn’t so you can drive bigger sales in the new year.
Like a reminder about the all-important follow-up and scoping out your competition.
It’s not a novel idea anymore. It’s just commerce.
Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions.
Don’t forget your delivery people this holiday season and an accent wall as part of your seasonal merchandising? You betcha!
It is likely many of your prospective patients understand the importance of correcting and protecting their eyes — but they think they can’t afford it. You...
Reaching consumers has never been easier, but it’s also never been harder to get their attention.
Like improving your photography skills and getting on top of your taxes early.
Marketing opportunities abound this season.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.
The world is online and you have to keep up. As long as are willing to embrace the direction eyecare is moving, you'll be able to...
Including looking toward a productive future.
Attending VEE or not, determine your winners and loser and a plan for summer sales.
Like using the sun to your selling advantage and getting customers to spend on ‘fun.’
Tired of going with the flow, he learned there was still so much more to learn about his chosen profession.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
There is going to be lots to schedule this summer — graduations, summer camps, beach trips, travel — be ready when customers … and staff! …...
Done correctly, it could be the newest tool in your marketing arsenal.
Like basking in your big problems and asking the right questions of candidates.
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