The awards honor effective marketing efforts. (Press Release) Pearle Vision has been awarded the Bronze Effie in the Health Care Services category for the 2016 campaign...
Week 1July 3-8 MANAGEMENT Summer is a time for fun, sun and strategy. To help, a question from Jonathan L. Byrnes, author and lecturer at MIT:...
24 Stop us if you’ve heard this one: “How do you entertain a bored pharaoh? You sail a boatload of young women dressed only in fishing...
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
SAVE THE DATE! This year’s biggest eyecare hashtag holiday falls on June 27. Planning ahead for how you’ll utilize this social media firestorm to drive patients...
WEEK 1June 5-10 SALES FLOOR It’s warming up outside and your staff’s thoughts are likely turning to their annual summer vacation. Set an ambitious store goal...
Providence Optical has mastered using sandwich boards to attract passersby.
Billionaires can be competitive, egotistical and controlling, but also smart, hardworking and obsessive. It’s a description that could apply to many small business owners. So what...
WEEK 1May 1-6 OPERATIONS Spring cleaning: The rule is if it hasn’t been used in a year, toss it. That applies to old advertising, POP materials,...
As an industry, we work very hard to understand the underlying causes and treatments of myopia and the apparent growth of this condition among children around...
Make it a beautiful day in your neighborhood. We all live in a small community — even if you live in a large city, you have...
At Eyecare of Florence in South Carolina, owner Billy Isgett has been making his clients look fabulous for decades. Now he also makes them famous. A...
marketingCreate a Selfie Wall If your idea of a testimonial gallery is a series of 8×12 framed portraits hanging from a wall, it’s probably time for...
It “exhibited our core brand values.” (Press Release) Silhouette Eyewear, which produces rimless eyeglasses, announced that it has received an award for the best stand over...
It’s using a 12-foot marketing tool. A new optometry practice in Louisville, KY, has found a way to get itself noticed by everyone who passes. Fall...
When Jim Mulligan founded Bouquet Mulligan DeMaio Eye Professionals, his love of sports was a key ingredient to their success. Today, the central Pennsylvania practice is...
WEEK 1 Feb. 27-March 4 SEO If you’re wondering why mobile phone makers are pushing voice control so aggressively look no further than the lucrative amount...
marketing Don’t Be Afraid to Repeat Yourself There’s a reason infomercials drag on: humans’ weakness for pattern recognition. We’re programmed to think something we’ve heard repeatedly...
In this era of social networking, sometimes we forget that grassroots marketing is still hugely beneficial for sparking conversation. Whether you use social media or more...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
Advertisement