FTF was set up as a neutral, pre-competitive platform, enabling the industry to work together on shared standards, credible data, and scalable solutions.
Beginning April 2026, all new MYKITA deliveries will include recycled demo lenses without compromising optical clarity.
Frameless edges, matte finishes, and ultra-light construction shape a new class of frames focused on function, clarity, and restraint.
Including the latest eye drop for presbyopia that is finally available and a lens to make driving easier at night.
The store is the latest addition to other 15 MYKITA stores in cities across the globe, including Los Angeles, New York, Berlin and Tokyo.
Including new specialty contact lenses and a new Rx eye drop.
Sunglasses season is here and so is the demand for more unique and standout styles.
But that’s not all! We’ve also got a contact that delivers vitamins right to the eye and two brands for water lovers.
Black Optical’s Fort Worth showroom seamlessly blends homely touches with hospitality-inspired service, creating an immersive approach that engages all five senses.
Vision Expo East 2025 in Orlando is set to redefine how the optical industry connects, learns and celebrates.
It joins 13 other MYKITA stores in cities across the globe, including Los Angeles, New York, Berlin and Tokyo.
MYKITA will maintain full independence in strategy, operations, and creativity, from design to production and distribution.
For its first edition in March 2025, Kering Eyewear and Thélios are to participate with independent showroom events.
These lenses shift the narrative by serving the purpose of offering a chic alternative to the traditional dark shades.
The two brands will collaborate to advance their shared legacy in design and manufacturing.
Pioneering methods, materials, and design idiosyncrasies, create functional pieces of wearable art.
Before we trade concrete jungles for palm groves, use this guide to take one last bite out of the Big Apple.
Loft eyewear shows are the premier independent luxury eyewear events held annually in New York City and San Francisco.
Understated frames that convey affluence and a connection to the intrinsic value of craftsmanship over outward showiness.
Designer brands and statement makers seem to be having a moment!
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