The brand continues to be the official on-field partner of the NFL, not only for Sunday’s game, but through 2030.
Consumer spending is tightening and it was a very tight race for the top sun spot.
Designer brands and statement makers seem to be having a moment!
Meet the veteran OD whose team has been providing top-tier service in the panhandle for three decades.
Hot Sellers were all over the board. As one reader put it “I think last month was less notable for our usual highest performers than for...
Whether you’re on the ground in Vegas or not, you won’t be gambling on these new products this fall. There so good you can totally let...
Some very familiar names lead the charge during the height of summer.
The National Football League has extended its on-field partnership, license agreement with Oakley through 2030.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
New agreement will bring cutting-edge lens eyewear technology to youth sports coaches, athletes, and trainers.
Cruise helped develop the one-of-a-kind eyewear he used during a jaw-dropping stunt for 'Mission: Impossible – Dead Reckoning Part One.'
Colorful eyewear seems to be having a moment.
Independent brands are staking a larger and larger claim in our hot brands mentions!
The usual suspects remain strong but indies are stongly represented.
Nothing boring here, each product offers a little something to set it apart.
Reports say that new styles in-store equal excited opticians and yeild more sales.
Pictures on social media of iconic, futuristic frames had online commenters recalling fond memories of 'Spy Kids.'
Color and style ruled the day in the end of summer’s top sellers.
It seems the demand for quality is at an all time high!
If an ounce of prevention is worth a pound of cure than these lenses with customized optical zones are with their weight in gold.
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