A former optician turned EssilorLuxottica sales rep explains what NOT to do when trying to establish a sales relationship.
The 2023 Hall of Fame class includes an impressive collection of researchers, professors, and professionals.
The remainder have pretty strict ones!
Technology advancements in eyecare and eyewear to be focal points on the showroom floor at this year's event.
There are only 24 optometry colleges in the United States. The trick is finding the one that fits your needs.
And just like state opticianry requirements, your opinions were all over the place.
Annual comprehensive eye exams are critical to everyone, especially young learners as they embark on a new school year.
As Summer kicked off ophthalmic sales slowed while sunglass sales picked up. Evenso, there was one clear winner in the sun field.
The independent luxury eyewear show will be a two-day event at the Fort Mason Center for Arts & Culture at Gallery 308.
This is the optical company’s fifth flagship location to open in the past three years, and its first in Canada.
New agreement will bring cutting-edge lens eyewear technology to youth sports coaches, athletes, and trainers.
Eyecare professionals converged on the San Diego Automotive Museum to see cutting-edge lens technology behind a backdrop of cool cars.
More than 15,000 U.S. adults were surveyed on their preferences and habits in regards to important eyecare industry topics.
Blogs, website, and (ahem) optical industry trade publications always are on the lookout for good content and dependable contributors.
A doctor at Bascom Palmer Eye Institute helped develop and then applied a first-of-its-kind gene therapy treatment.
The Black-ish star and glasses wearer took an active role in selecting eyewear for the new ‘Four Eyes Are Better Than Two’ campaign.
Shamir’s new Driver Intelligence is focused on improving the driving experience for all drivers in all light conditions.
His Holiness praised the nonprofit’s mission to bring affordable eyecare to underprivileged areas of the globe.
Brain Squad members share memorable moments in customer care and how they keep their patients coming back.
Shamir will present its new Driver Intelligence lenses during a special media event on Monday, July 24 in San Diego.
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