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What’s a good way to cheaply advertise? It’s not new, it’s not high tech and it’s also not done enough by optical retailers: handing out practice-branded...
1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes....
In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or...
By asking questions and paying attention, you can take away your customers’ pain. This article originally appeared in the November-December 2015 edition of INVISION. How do...
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