Use this technique to take control of your mindset.
There's a charitable organization in San Francisco doing amazing things.
I try to read everything that comes my way in regard to selling techniques and philosophies, especially when it appears in optometric/optical trade magazines and you’re...
Can the rants of angry customers increase sales? This article originally appeared in the April 2016 edition of INVISION. Ah, angry customers. If a nasty remark...
Being very knowledgeable about what you do can hurt your sales. This article originally appeared in the March 2015 edition of INVISION. The Dummy Curve. It...
Recently, I was driving the coast of California when the Tracy Chapman song, Give Me One Reason, came on the radio. Love that song! Of course...
Not sure if you know this about me, but I am royalty. OK sure, I’m self-appointed royalty, but royalty all the same. For I am the...
“Well, here’s your chance to try the opposite … If every instinct you have is wrong, then the opposite would have to be right.”— Jerry Seinfeld...
In a recent article, I asked the following question: In order to sell your average/neutral patient, in which direction should you move them? Positively or negatively?...
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