Encourage multiple pair sales with a box to store eyewear.
Often, such questions are a plea for you to sell clients.
Rushed for time? Think what's the smallest thing you can do today to address your biggest problem.
The most successful sales strategy is getting the customer to think and talk.
Many of you are too emotionally wrapped up in closing deals.
This skin metaphor connects with a lot of patients.
Because your very best ideas are likely to happen outside the office.
INterior design Show Some Local Color Nothing quite implies the twin themes of local ties (a big deal for Millennials, in particular) and vision like the...
If you’re like most people, you sometimes struggle to find the right words. Perhaps you always think of the perfect response to a particular situation — a...
Document Your Big Shopping Trip You’re not just an optical retailer, you’re a tastemaker scouring distant markets, like Vision Expo West, and maybe even SILMO. Build...
Use this technique to take control of your mindset.
There's a charitable organization in San Francisco doing amazing things.
IF YOU KNOW Alex Bennett, you probably have a hard time keeping up with him. He drinks 10 cups of tea a day, runs to “clear...
I wouldn’t run a 5K in my Wingtip Derby Ferragamo … OUCH! I have Nike Air Max 2016 running shoes to do that job. And the...
“I love your purse. Tell me the story behind it.” WHY say it: It’s an irresistible icebreaker because, as they say, “every woman who has a...
DON’T LET Erik Lawrence’s seemingly intense demeanor fool you … the man is a teddy bear. Passionate about his family, football and the delivery of exceptional...
“That’s so you, isn’t it?” When to say it: We buy what we buy to remind ourselves — and tell the world around us — who...
Circle of Confusion, or COC, is a term for an optical spot caused by a cone of light rays from a lens not coming into perfect...
“I’m still seeing pretty well with my old lenses.” WTF?!?! By that I mean, “What’s the focus?” When previous Rx spectacle wearers or presbyopic spectacle wearers...
Have you ever met someone, gotten to know a little bit about them and thought, “Wow, why am I not doing more with my life?” Well,...
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